Commercial Brief · 2026

U.S. Expansion Strategy.

Bones Gourmet — bringing premium natural pet nutrition to the American market, executed with Feroz Harvest.

Read the Brief ↓ How the Partnership Works

01

Brand

Bones Gourmet

02

Markets

MX + U.S.

03

Phases

Foundation → Scale

FDA

Import

FSVP agent · managed

Feroz Harvest International LLC Laredo, TX · Nuevo Laredo · Monterrey Confidential

Executive Summary

Bones Gourmet has already proven its market. Real-ingredient nutrition, controlled safety processes, and a loyal following of pet owners who read labels — the brand has built genuine traction in Mexico. This document outlines how we take that momentum and build a scalable, profitable U.S. business unit around it.

01 — The Opportunity

The U.S. market is ready for Bones Gourmet.

American pet owners are treating their dogs and cats like family — and spending like it. Demand for natural, real-ingredient, minimally processed pet food is accelerating, and the market actively rewards brands that can prove what's inside the bag.

01

Real-Ingredient Nutrition

Real animal protein, functional vegetables, and natural fruit — a recipe story that can be shown, not just claimed.

02

Controlled Safety Processes

Blast-freezing, dehydration, and sterilization — controlled processes that give owners confidence at every bite.

03

Mexican-Made Natural

Ingredients selected at the source, with transparency that turns a purchase into a trusted ritual.

04

Premium Price Point

Built for the U.S. ladder of value — natural pet nutrition commands a premium the American consumer pays gladly.

The positioning is not dog food. It is premium natural pet nutrition made with real, traceable ingredients.

That shift turns a commodity into a wellness purchase — and a wellness purchase earns repeat orders, builds devoted pet-parent communities, and generates the kind of word-of-mouth that money cannot buy.

Premium U.S. brand entry Ingredient story · impossible to fake

02 — What We're Building

Not international shipping. A U.S. business unit.

Most brands flip on international shipping and call it expansion. The customer waits three weeks, pays surprise customs fees, and never orders again. With a consumable like pet food, that approach fails before it starts.

Feroz Harvest builds a fully independent U.S. operational unit — domestic and Amazon-FBA fulfillment, multi-channel distribution, managed import compliance, and a complete digital growth engine — while the original Mexico operation keeps running exactly as it does today.

Two markets. One brand. Zero compromise on either side.

B Brand Side Bones Gourmet	F U.S. Growth Side Feroz Harvest
◆Product development, recipes & production	◆U.S. market strategy & full execution
◆Food safety & quality at source	◆U.S. & Amazon-FBA fulfillment operations
◆Brand identity & creative direction	◆Cross-border logistics & customs
◆Mexico ecommerce (fully independent)	◆FDA / FSVP import management
◆Content creation support	◆Amazon account takeover & growth
◆Product catalog & supply	◆Shopify U.S., TikTok Shop, marketplaces & SEO

03 — U.S. Fulfillment

Built for Amazon. Delivered like a domestic brand.

To win on Amazon and in the U.S., the customer experience has to feel completely domestic — fast shipping, Prime eligibility, no customs surprises. Feroz Harvest operates a U.S. fulfillment layer built exactly for that.

From the moment a customer clicks buy, every step is handled on the U.S. side — fulfillment, import compliance, delivery, and returns — so the brand promise lands intact, every time.

01

Step One

Customer Orders

A U.S. customer completes their purchase on Amazon, Shopify U.S., TikTok Shop, or any active channel.

02

Step Two

Fulfilled in the U.S.

Orders ship from U.S. fulfillment — Amazon FBA and the Laredo, TX dispatch center — for Prime-eligible speed.

03

Step Three

Import Compliance Managed

Feroz Harvest acts as FSVP agent and manages the FDA import process end-to-end, behind the scenes.

04

Step Four

Domestic-Speed Shipping

Standard U.S. domestic timelines. No international friction, no surprise customs fees for the customer.

05

Step Five

Returns & Support

U.S. customer service, returns, and refunds are handled entirely by Feroz Harvest.

06

Final Step

Customer Delight

Domestic speed. No friction. The brand promise, kept — and the repeat order earned.

i

All shipments are fully insured within the Feroz Harvest logistics chain. Because the U.S. operation is Amazon-FBA ready, Bones Gourmet gets Prime-eligible delivery and Buy Box performance from day one — the standard U.S. shoppers expect.

04 — Digital Infrastructure

One brand. Two markets. One backend.

Rather than building two separate stores from scratch, we configure a single Shopify ecosystem using Shopify Markets — the most efficient architecture for a dual-market operation.

Market 01

Mexico

Existing operations run untouched. MXN pricing, Mexico fulfillment, fully independent.

Market 02

United States

USD pricing, U.S.-specific shipping, FBA & Laredo fulfillment, English content and collections.

Backend

Single Source

One catalog. One ops team. Maximum efficiency at minimum cost.

U.S. Pricing

From Scratch

Not a currency conversion. Reflects cross-border logistics, fulfillment, CAC, and premium positioning.

05 — Channel Strategy

Every online channel. Structured rollout.

Bones Gourmet enters the U.S. across every online channel that matters — starting with an Amazon presence that already exists. Each phase builds on the last; no channel is rushed, no opportunity is left behind.

Phase 1

Foundation

Day 0 — 30

Amazon (Takeover) Shopify U.S. Google Shopping

Phase 2

Marketplace Expansion

Day 30 — 90

TikTok Shop U.S. Chewy Walmart Marketplace

Phase 3

Full Scale

Day 90+

Petco / PetSmart Instacart Meta Shop Pinterest

Shopify is the central hub — every channel connects back to one operational core.

Amazon Strategy

We don't start cold. We take over.

Bones Gourmet already sells on Amazon. Instead of launching a brand-new listing from zero, Feroz Harvest assumes operational control of the existing U.S. presence — and grows it. The review history, ranking, and sales signal stay intact.

Inherited

Day-0 Advantage

· Existing reviews & ratings
· Established ranking & history
· No cold-start penalty

Operated by Feroz

Growth Engine

· FBA & Prime eligibility
· Listing & SEO optimization
· Ads, Buy Box & reviews strategy

TikTok Ecosystem

One identity. Two operations.

Bones Gourmet presents a single, unified TikTok identity to the world — one brand voice, one audience. Behind the scenes, two independent backends handle each market separately.

MX

TikTok Shop Mexico

· Mexico inventory
· MXN pricing
· Mexico fulfillment

US

TikTok Shop U.S.

· U.S. inventory
· USD pricing
· U.S. domestic logistics

06 — Content & Organic Growth

Authenticity scales. Ads don't.

The most powerful asset Bones Gourmet has is its proof. Real ingredients, controlled processes, visible results in real dogs — these aren't marketing claims. They're content that builds trust and turns first-time buyers into subscribers.

Growth is built on content-first organic acquisition. Audience, authority, and brand are built so the U.S. presence is not dependent on ad spend to survive.

3—5 content pieces
daily across
all platforms

What We Create

● Ingredient sourcing & origin

● Process transparency

● Dog & cat wellness education

● Feeding & training tips

● Before & after stories

● Behind-the-scenes production

● Customer & pet reactions

● Lifestyle & UGC

SEO — The Long Game

Make Bones Gourmet the answer.

Paid ads generate traffic today. SEO generates traffic forever. We build 30–80 U.S.-targeted articles anchored to the categories where Bones Gourmet can own the conversation.

Natural dog treats Dehydrated dog food Healthy pet snacks Real-ingredient nutrition

30—80

07 — Implementation Roadmap

A clear path from launch to scale.

01

Phase 1 · Days 0 — 30

Setup & Amazon Takeover

· Assume control of existing Amazon
· Shopify Markets U.S. configuration
· U.S. pricing build
· FBA inbound & Laredo workflow
· FDA / FSVP import setup
· Google Merchant & analytics

02

Observe · Days 30 — 60

Launch & Learn

· U.S. storefront live
· Amazon listing optimization
· Channel performance review
· SEO foundation in progress
· Content production active
· Data-driven optimization

03

Phase 2 · Day 60 — 90

Channel Expansion

· TikTok Shop U.S. launch
· Chewy onboarding
· Walmart Marketplace
· UGC & creator program
· Reviews & ratings strategy

04

Phase 3 · Day 90+

Full Market Presence

· Petco / PetSmart
· Instacart
· Meta Shop & Pinterest
· Subscription & affiliate
· Automation systems

08 — The Partnership

How this works financially.

A true commercial partnership — aligned incentives, shared investment, and a clear, transparent division of risk and reward. No hidden fees. No ambiguity. Just a model that works when both sides execute.

01

Compensation Model

§

Bones Gourmet sets a unit price EXW Mexico. Feroz Harvest sells in the U.S. at market pricing, at full commercial discretion. Compensation is the margin generated between the EXW price — plus all cross-border, import, and fulfillment costs — and the final U.S. sale price.

Aligned by design: sell more, earn more.

02

5% Brand Loyalty Bonus

5%

On top of the base margin, Feroz Harvest remits a 5% Brand Loyalty Bonus to Bones Gourmet, calculated on total U.S. gross revenue each calendar month.

Payment is issued 30 days after the close of the return window — ensuring all returns and chargebacks are fully resolved before the obligation is due.

Example: January U.S. gross sales → payment issued no later than March 1st.

03

Advertising Investment

◈

Feroz Harvest funds and manages U.S. advertising campaigns from day one. Bones Gourmet has the option — but never the obligation — to co-invest additional ad spend at any time.

Any contribution is tracked separately and recovered from U.S. sales revenue on a rolling basis. No upfront cash calls. No fixed monthly minimums.

04

Fulfillment & Operations

⌘

U.S. fulfillment, FBA operations, and import handling are operated and funded entirely by Feroz Harvest. Operational costs are factored directly into the U.S. pricing structure. No separate billing to Bones Gourmet for fulfillment.

05

Exclusivity & Term

'26

Feroz Harvest holds 100% exclusive rights to all U.S. digital sales channels through December 31, 2026. A structured first-year partnership with a defined, mutual evaluation point.

The agreement does not auto-renew. At the end of 2026, both parties assess what has been built. Continuation requires a signed extension — negotiated in good faith, based on results.

06

Intellectual Property

©

Bones Gourmet's brand assets — trademarks, recipes, product images, brand identity — remain the exclusive property of Bones Gourmet at all times. The Amazon account stays Bones-owned; Feroz operates it and hands it back at the end of the term.

The new U.S. growth infrastructure built by Feroz Harvest — SEO content, Shopify U.S. config, new marketplace accounts, U.S. customer data — is owned by Feroz Harvest and can be transferred at a commercially agreed cost.

09 — What's Next

Three steps to getting started.

01

Review & Align

Review this proposal in full. Raise questions, request clarifications, or propose adjustments. We work through every point together until both sides are fully aligned.

02

Sign the Agreement

Once everything looks right, we formalize the partnership. The agreement reflects exactly what is outlined in this document — no surprises, no last-minute changes.

03

Onboarding & Kickoff

Feroz Harvest schedules the first onboarding session. We align on timelines, deliverables, and responsibilities — and we start building.

TL;DR — The Short Version

Everything you need to know in one page.

A consolidated summary of the entire proposal — for fast review, internal circulation, or executive briefings.

01

Who we are

Feroz Harvest International LLC — a Texas-based cross-border commerce operator with direct fulfillment infrastructure in Laredo / Nuevo Laredo and a track record of taking Mexican brands into the U.S. market.

02

What we offer

A complete U.S. business unit for Bones Gourmet — Amazon, Shopify, fulfillment, logistics, import compliance, marketplaces, content, and organic growth. Not consulting. Full execution.

03

How fulfillment works

Orders ship from U.S. fulfillment — Amazon FBA and the Laredo center — for Prime-fast domestic delivery. No customs friction for the customer. Returns and support handled in the U.S.

04

The channels

Phase 1: Amazon takeover · Shopify U.S. · Google Shopping. Phase 2: TikTok Shop · Chewy · Walmart. Phase 3: Petco · Instacart · Meta · Pinterest.

05

How we grow

Content-first, organic-first. Authentic storytelling at 3–5 pieces daily. 30–80 SEO articles targeting U.S. pet-nutrition search. An audience that owns itself — not one rented from ad platforms.

06

How we get paid

Margin model: Bones Gourmet sets the EXW price, Feroz earns the spread on U.S. sales. Plus a 5% Brand Loyalty Bonus on gross U.S. revenue, paid 30 days after each month's return window closes.

07

Ad spend

Feroz funds and manages U.S. ads. Bones Gourmet can co-invest optionally — no minimums, no obligations. Co-investment is recovered from sales as they come in.

08

The deal

100% exclusive U.S. digital rights through December 31, 2026. No auto-renewal — we review together at year end and decide what comes next based on results.

09

IP & assets

Bones Gourmet keeps its brand — and its Amazon account, which Feroz operates and returns at term end. Feroz keeps the new infrastructure it builds (Shopify config, new marketplace accounts, SEO, customer data), transferable at agreed cost.

10

Import & compliance

Feroz acts as FSVP agent and manages the U.S. import process. Bones Gourmet, as the foreign supplier, maintains product compliance (facility, ingredients, labeling). Phase 1 launches the shelf-stable lines.

The Long View

Bones Gourmet is not just dog food entering a new market. It is a premium, real-ingredient pet nutrition brand that the U.S. consumer is actively searching for.

Feroz Harvest brings the operational infrastructure, the cross-border expertise, the managed import compliance, and the digital growth systems to make that story profitable at scale.

The model is lean. The execution is ready.
The opportunity is real.

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