Commercial Brief · Confidential

Bones Gourmet goes to the USA.

Premium natural pet nutrition, taken to the American market.

Prepared for Alfredo Cirilo Sánchez — Bones Gourmet · Monterrey, México

🐾

BONES GOURMET

Natural dehydrated treats & food for dogs and cats.

100% Natural Single-Ingredient Dehydrated Made in Mexico

Amazon niches researched with Helium 10

$0k

Avg. monthly revenue of a target niche

Brand Loyalty Bonus on U.S. gross revenue

0–0

Content pieces per day, every platform

01 · The Opportunity

The U.S. market is already proven.

We validated the market with Helium 10.

🔎

259

Niches reviewed

Full Helium 10 sweep — data, not hunches.

💰

~$303K/MO

Avg. niche revenue

Large, healthy categories with room for premium.

🏷️

$9.66–$31.68

Price range

Price is not the problem.

📊

7–10 / 10

Top sellers thriving

7–10 of the top 10 sell $5k+/mo.

The positioning is not dog food.

02 · Where Bones Fits

Natural & single-ingredient — that's the play.

A clear entry: premium single-ingredient, dehydrated.

💪

Your strong suit

100% natural, single-ingredient, dehydrated.

🎯

Where we enter

Premium 'dehydrated' & 'natural' niches.

🍗

The chicken-feet lesson

Single-ingredient sells at $31+ with little competition.

🛡️

Where not to fight

We don't fight Greenies head-on.

03 · What We're Building

Not international shipping. A U.S. business unit.

A fully independent U.S. operational unit.

BBrand SideBones Gourmet

Product development, recipes & production
Food safety & quality at source
Brand identity & creative direction
Mexico ecommerce (fully independent)
Content creation support
Product catalog & supply

FU.S. Growth SideFeroz Harvest

U.S. market strategy & full execution
Amazon account takeover & growth
U.S. & Amazon-FBA fulfillment operations
Cross-border logistics & customs
FDA / FSVP import management
Shopify U.S., TikTok Shop, marketplaces & SEO

04 · Amazon Strategy

We don't start cold. We take over.

Bones already sells on Amazon. We grow it without losing reviews.

39 / 227

reviews today vs ~5,690 market median

#7,462

current BSR in Dog Treat Snacks

2× free

A+ Content & Brand Store, still unused

✓InheritedDay-0 advantage

Existing reviews, ratings & sales history
Both listings already on FBA / Prime
Inventory already in the U.S.
No cold-start penalty

FOperated by FerozGrowth engine

Listing & SEO optimization
A+ Content & Brand Store, activated
Review & ratings engine
Smart ads — to position, not to depend on

05 · Digital Infrastructure

One brand. Two markets. One backend.

A single Shopify ecosystem using Shopify Markets.

🇲🇽

MARKET 01

Mexico

Existing operations run untouched.

🇺🇸

MARKET 02

United States

USD pricing, FBA + Laredo fulfillment.

⚙️

BACKEND

Single Source

One catalog, one team.

🏷️

U.S. PRICING

From Scratch

Not a currency conversion.

06 · Channel Strategy

Calm and steady — one channel at a time.

Half the road is already walked. We build on that.

Day 0 — 30

Phase 1

Foundation

Amazon (takeover)Shopify U.S.Google Shopping

Day 20 — 40

Phase 2

Marketplace Expansion

TikTok Shop U.S.eBayChewyWalmart

Day 90+

Phase 3

Full Scale

Petco / PetSmartInstacartMeta ShopSubscriptions

MXTikTok EcosystemTikTok Shop Mexico

Mexico inventory
MXN pricing
Mexico fulfillment

USTikTok EcosystemTikTok Shop U.S.

U.S. inventory
USD pricing
U.S. domestic logistics

One TikTok identity, two backends.

07 · Content & Organic Growth

Authenticity scales. Ads don't.

Content-first organic acquisition.

3–5Daily outputWhat we create

Ingredient sourcing & origin
Process transparency
Wellness education · feeding tips
Before & after · behind-the-scenes
Customer & pet reactions · UGC

SEOThe long gameMake Bones the answer

30–80 U.S.-targeted articles
Natural dog treats
Dehydrated dog food · chicken feet
Healthy pet snacks · real-ingredient nutrition
Ads today — SEO forever

08 · Implementation Roadmap

The first 90 days, mapped.

DAYS 1 — 20

Squeeze Amazon

Audit first, then optimize without losing reviews.

DAYS 20 — 40

Add channels, calmly

TikTok Shop, eBay, Chewy, Walmart.

DAYS 40 — 90

Scale what works

SEO, pricing calculator, first monthly report.

DAY 90+

Full market presence

Petco, Instacart, subscriptions, automation.

See the live timeline in the Onboarding tab →

09 · The Partnership

How this works financially.

Aligned incentives — Bones earns more as we grow.

Compensation model

Margin model on U.S. sales.

Pricing in 3 phases

$4 → $5 → $6 per unit as we scale.

5% Brand Loyalty Bonus

5% of gross U.S. revenue, monthly.

Ads & fulfillment

Feroz funds ads & operations.

Exclusivity & term

Exclusive through Dec 31, 2026.

Intellectual property

The brand and the Amazon account stay with Bones.

10 · What We Need From Bones

Five things unlock everything.

Week 1

Amazon accesses

User Permissions + Brand Registry role.

Week 1

Exhibit A

EXW costs, sizes, shelf life, master case.

Week 1

USD bank account

Beneficiary, bank, SWIFT/CLABE.

10 business days

Brand material

Logos, photos, nutrition info, guides.

Before importing

Compliance

FDA registration, labels, state registrations.

The model is lean. The execution is ready. The opportunity is real.

A brand the U.S. consumer is actively searching for.

Cultivating Dreams · Growing Across Borders · Harvesting Success

ferozharvest.com

Feroz Harvest International LLC
1510 Calle del Norte St., Suite 14 · Laredo, TX 78041
frank.g@ituxs.com

U.S. Expansion · Bones Gourmet × Feroz Harvest · Confidential · 2026

01 / 12

Onboarding · Roadmap

From kickoff to full scale.

The live implementation timeline.

Day 0 · Kickoff

Jul 6 '26

Gantt anchored to this Monday

This week · Jul 13–17

Research

Helium 10 + listing audit

Amazon optimization

Jul 20

changes begin once the audit closes

Exclusivity term

Dec 31 '26

Mutual review · no auto-renewal

Implementation Gantt

Six-month view · Day 0 = kickoff, Monday July 6, 2026

Workstream

Jul '26

Aug

Sep

Oct

Nov

Dec

Weeks 0–2 · Setup & Research (Jul 6–20)

Accesses & dataAmazon permissions · Exhibit A · USD bank — Bones

Market research & listing auditHelium 10 · 259 niches — Feroz

Phase 1 · Amazon, without losing ranking (Jul 20 → Aug)

Listing optimizationKeep reviews & ranking

A+ Content & Brand StoreFree levers, activated

Review engineVine · inserts · ongoing

∞

FBA inbound · first EXW pickupFBA / Prime at 100%

Shopify U.S. + Google ShoppingOwn storefront · Merchant Center

Phase 2 · Channel expansion (Sep)

TikTok Shop U.S. + eBayLaunch + catalog sync

Chewy + WalmartOnboarding + listings

Content engine3–5 pieces daily · ongoing

∞

Phase 3 · Scale (Oct — Dec)

SEO program30–80 U.S.-targeted articles

Pricing phases$4 · 20% → $5 · 25%

$4.00 · 20%$5.00 · 25%

Monthly report + dashboardFirst report Oct 1 · recurring

Petco / PetSmart · Instacart+ subscriptions · to evaluate

eval.

Growth & content Channel launches Scale Conditional / to evaluate Milestone Today · Jul 15

Mockup · Sample data — live feed coming soon

Inventory pipeline.

From the Monterrey plant to the U.S. customer's door.

Ready EXW · Plant MX

1,840

units available at origin

In transit · border

320

crossing at Laredo · FBA inbound

FBA + Laredo

1,120

sellable units in U.S. warehouses

Delivered · 30 days

486

▲ 22% vs previous month

Pipeline flow

Where units are right now

🏭

1,840

Plant · Monterrey

EXW · blast-freeze & dehydrate

🚚

320

In transit

insured · MTY → Laredo

📦

1,120

FBA + Laredo

Prime-ready · staged

📬

486

Delivered

U.S. domestic · 30 days

Stock by product

Sample catalog — will sync with Shopify + FBA

SKU	Product	Plant	Transit	FBA + Laredo	Status
BG-CHFT-01	Chicken Feet · Dehydrated · 12 pc	420	80	260	Healthy
BG-CHFT-3PK	Chicken Feet · 3-Pack Bundle	180	60	140	Healthy
BG-LIVR-02	Beef Liver Bones Snack · 100 g	350	90	310	Healthy
BG-MINI-03	Mini Bite Snacks · Training · 150 g	240	40	190	Watch
BG-SAZN-04	Dehydrated Topper · 300 g	300	0	90	Watch
BG-PAWS-05	Bones Paws · Natural Chew	220	50	80	Restock
BG-RAWC-06	Raw Frozen Line · Chicken / Beef	130	0	0	Phase 2 · FDA pending

Mockup · Sample data — channels connect as they go live

Sales & channels.

Amazon is the engine today.

Gross revenue · MTD

$8,420

▲ 31% vs last month

Orders

341

▲ 14% vs last month

Avg. order value

$24.70

bundles lifting the ticket

Loyalty bonus accrued

$421

5% of U.S. gross · this month

Revenue trend

Weekly U.S. gross revenue · last 12 weeks

Top products

Units sold · this month

🍗

Chicken Feet 12 pc

🥩

Beef Liver Snack

🦴

Mini Bite Snacks

📦

Chicken Feet 3-Pack

🧂

Dehydrated Topper

Revenue by channel

This month · Phase 2–3 channels unlock as they launch

📦

AmazonFBA · Prime · takeover

$6,230

74%

🛒

Shopify U.S.Own site · bonesgourmet.com

$1,240

15%

🔍

Google ShoppingMerchant Center

$950

11%

🎵

TikTok Shop U.S.Phase 2

—

🏷️

eBayPhase 2

—

🐶

ChewyPhase 2

—

🛍️

WalmartPhase 2

—

🏪

Petco / PetSmartPhase 3

—

🥕

InstacartPhase 3

—

Recent orders

Latest U.S. orders across channels

Order	Channel	Product	City	Total	Status
#US-2214	Amazon	Chicken Feet 12 pc	Austin, TX	$18.99	Delivered
#US-2213	Amazon	Beef Liver Snack ×2	Phoenix, AZ	$33.98	Delivered
#US-2212	Shopify U.S.	Chicken Feet 3-Pack	San Diego, CA	$47.97	In transit
#US-2211	Amazon	Mini Bite Snacks	Dallas, TX	$14.99	Delivered
#US-2210	Google Shopping	Dehydrated Topper 300 g	Miami, FL	$21.99	FBA processing
#US-2209	Amazon	Chicken Feet 12 pc	Seattle, WA	$18.99	Delivered